Market Representation

RainForest's Market Representation service appeals to companies looking to explore opportunities in the Asia Pacific Region for a number of reasons. The following scenarios outline why this may be true for your company too.

Scenario 1
During the early stages of a company's development or even as a consequence of an established company's success in home markets, interest can be received from parts of the world that fall outside the companies area of focus or priority. Some of these enquiries may lead to significant opportunities, but often, potential customers are discouraged by companies that appear ill equipped, either functionally or culturally to pursue their interest. Eventually the lead ends up with a more receptive competitor. In today's global economy, this is a potentially disastrous outcome.

To solve this problem and enable you to explore opportunities with potential customers in a controlled and professional manner, RainForest can act as your Regional Representative and handle the day-to-day issues exploring this type of lead can bring.

Scenario 2
As a company with global aspirations, you may have identified the Asia Pacific region as a market that holds considerable opportunities for you. However, you are cautious and want to explore the market with minimal risk and capital outlay.

The cost in both time and money of making repeated trips to the region to qualify opportunities and look for suitable local partners, can be considerable. Even when an opportunity has been qualified, when you return home, repeated follow-ups are needed to maintain momentum if the opportunity is to be fully realized. There's no real substitute for traditional face to face meetings to ensure you are working with a potential long-term partner that meets your full expectations.

Having a trusted local partner to represent your day-to-day interests in the region is a valuable way of maintaining close real-time contact with your prospective clients. Also, it removes the 'personal' pressure and uncertainty out of making repeated trips to the region.

In Short RainForest can build your local sales channels for you, minimizing costs and maximizing returns.

Scenario 3
Once your company has decided to fully enter this region's markets, the next step is usually to consider opening a local branch office or appointing a local full time representative, such as a master distributor. Usually this requires somebody from the head office to spend time in the region identifying the best location for such an office and then handling the process of opening and staffing it. In short, more time, more expense, and more risk.

RainForest understands the startup process and in opening a new office and can make this a painless and cost effective process for you.

If RainForest has been responsible for developing your regional sales channels and partners, then this is a natural time for us to start the process of a graceful handover.

Summary of Market Representation Services

Our 'Pre-Market' entry service can include:

Acting as a local contact point for information dissemination and collateral distribution.
Managing and qualifying potential sales leads before referring back to yourself.
Working with local PR companies to provide effective media coverage, before market entry.

Our 'Market Entry' service can include:

Acting as an agent for your company, carrying your business card and reporting into Executive Management.
Market research and planning.
Creating your regional sales and marketing strategy and implementation plan.
Building relationships with key regional partners and suppliers through business development programs.
Conducting direct sales initiatives.
Building your distribution and reseller channels.
Opening your local branch office and hiring local staff.